Privacy Policy

For The Love Of Dog — 4theloveofdog.dog

1. Who We Are

For The Love Of Dog is a family-run dog grooming business operating four salons across Dorset and Hampshire: Poole, Christchurch, Lymington, and Ringwood. We operate under the trading name For The Love Of Dog and our website is located at 4theloveofdog.dog.

For the purposes of UK data protection law, we are the data controller responsible for your personal information.

If you have any questions about this policy or how we handle your data, please contact us at:

Email: hello@4theloveofdog.dog
Phone: 07545 322366
Post: For The Love Of Dog, 65 Bargates, Christchurch, BH23 1QE

2. What Information We Collect

We may collect and process the following personal information about you:

Identity and contact data: your name, telephone number, and email address
Booking information: your dog’s name, breed, grooming history, and appointment preferences
Communications: any messages or enquiries you send us via our contact form, email, or phone
Technical data: IP address, browser type, and pages visited, collected automatically when you use our website
Marketing preferences: whether you have opted in to receive news or promotional communications from us

3. How We Collect Your Information

We collect information from you in the following ways:

When you complete our online contact or booking form
When you call or email us to make an enquiry or appointment
When you visit our website (automatically, via cookies and analytics tools)
When you interact with us on social media

4. How We Use Your Information

We use your personal information for the following purposes:

To manage and fulfil your grooming appointments
To respond to your enquiries and provide customer support
To send you appointment reminders and follow-up communications
To send you marketing communications, where you have given your consent
To improve our website and services through analytics
To comply with our legal obligations

We will only use your personal information when we have a lawful basis to do so under UK GDPR. This will typically be: your consent, the performance of a contract (i.e. your booking), our legitimate interests in operating the business, or a legal obligation.

5. Sharing Your Information

We do not sell your personal data to third parties. We may share your information with:

Booking and scheduling tools: third-party software we use to manage appointments, where your name and contact details may be stored
Website analytics providers: such as Google Analytics, which collect anonymised data about how visitors use our site
Email and communication platforms: such as email service providers used to send appointment confirmations or marketing emails
Legal or regulatory authorities: if required to do so by law or to protect our legal rights

All third-party processors we work with are required to handle your data securely and in accordance with UK data protection law.

6. Cookies

Our website uses cookies — small text files placed on your device — to help the site function correctly and to understand how it is being used. We use the following types of cookies:

Essential cookies: necessary for the website to operate and cannot be switched off
Analytics cookies: help us understand how visitors use our site so we can improve it (e.g. Google Analytics)
Preference cookies: remember your settings and choices on the site

When you first visit our website, you will be asked to consent to non-essential cookies. You can change your cookie preferences at any time through your browser settings. Please note that disabling certain cookies may affect the functionality of our website.

7. How Long We Keep Your Data

We will only retain your personal information for as long as necessary to fulfil the purposes it was collected for, including satisfying any legal, accounting, or reporting requirements.

As a general guide:

Customer booking and appointment records are retained for up to 3 years from your last appointment
General enquiry data is retained for up to 12 months
Marketing contact data is retained until you unsubscribe or request deletion

8. Your Rights

Under UK GDPR, you have the following rights in relation to your personal data:

Right of access: to request a copy of the personal data we hold about you
Right to rectification: to ask us to correct inaccurate or incomplete data
Right to erasure: to request that we delete your personal data, subject to certain legal exceptions
Right to restrict processing: to ask us to limit how we use your data in certain circumstances
Right to data portability: to receive your data in a structured, commonly used format
Right to object: to object to our processing of your data, including for direct marketing purposes
Right to withdraw consent: where processing is based on consent, you may withdraw it at any time

To exercise any of these rights, please contact us using the details in Section 1. We will respond to your request within one month. There is no charge for making a request.

If you are unhappy with how we have handled your data, you have the right to lodge a complaint with the UK’s data protection regulator, the Information Commissioner’s Office (ICO), at ico.org.uk or by calling 0303 123 1113.

9. Data Security

We take the security of your personal data seriously. We have put in place appropriate technical and organisational measures to protect your information against unauthorised access, loss, or disclosure. Access to your data is restricted to staff members who need it to carry out their role. However, please be aware that no method of electronic transmission or storage is completely secure, and we cannot guarantee absolute security.

10. Third-Party Links

Our website may contain links to third-party websites, including our booking system and social media profiles. This privacy policy applies only to our website. We are not responsible for the privacy practices of any third-party sites and encourage you to read their privacy policies before providing any personal information.

11. Changes to This Policy

We may update this privacy policy from time to time to reflect changes in our practices or legal requirements. When we do, we will update the ‘last updated’ date at the top of this page. We encourage you to review this policy periodically. Continued use of our website following any changes constitutes your acceptance of the updated policy.

For The Love Of Dog | 4theloveofdog.dog | 07545 322366